1. Donor status like relationships status on Facebook?  Correct.  This is what Mark Zuckerberg announced today on national television, and will discuss more about this new organ donation program on “World News With Diane Sawyer”.  I think it’s a huge step towards solving problems related to organ donorship, but what about the creepy factor that his is very private information?  Think about our drivers licenses and IDs, what other facts will soon go public?  And how will this affect us? 
“Today, more than 114,000 people in the United States, and millions more around the globe, are waiting for the heart, kidney or liver transplant that will save their lives,” wrote Facebook in a statement. “Many of those people – an average of 18 people per day – will die waiting, because there simply aren’t enough organ donors to meet the need. Medical experts believe that broader awareness about organ donation could go a long way toward solving this crisis. And we believe that by simply telling people that you’re an organ donor, the power of sharing and connection can play an important role.” (Digital Trends)

    Donor status like relationships status on Facebook?  Correct.  This is what Mark Zuckerberg announced today on national television, and will discuss more about this new organ donation program on “World News With Diane Sawyer”.  I think it’s a huge step towards solving problems related to organ donorship, but what about the creepy factor that his is very private information?  Think about our drivers licenses and IDs, what other facts will soon go public?  And how will this affect us? 

    “Today, more than 114,000 people in the United States, and millions more around the globe, are waiting for the heart, kidney or liver transplant that will save their lives,” wrote Facebook in a statement. “Many of those people – an average of 18 people per day – will die waiting, because there simply aren’t enough organ donors to meet the need. Medical experts believe that broader awareness about organ donation could go a long way toward solving this crisis. And we believe that by simply telling people that you’re an organ donor, the power of sharing and connection can play an important role.” (Digital Trends)

  2. Inside look at Leonardo Da Vinci’s Anatomical Drawings (By Nature Video)


  3. Made out of polymorph plastic - this cast has sensors that ensure a quick recovery from bone fractures

    Made out of polymorph plastic - this cast has sensors that ensure a quick recovery from bone fractures


  4. Are QR Codes dead?  For CPG marketers, maybe there is newer technology to utilize, but in the healthcare world, QR Codes can really make an impact.  We live in a world where everyone has a smartphone.  QR Codes make it possible to store important information online, and there are companies like Myinfo911 and scanmedQR.com who are producing cards or bracelets with the QR code on them - allowing the consumer the power to choose what information is stored within the code.  The target consumer is those who could possibly have an emergency, and are able to give their friends and family a product embedded with the code.  I just saw another company in France doing the exact same thing with stickers. (Check out scanmedQR’s Pinterest for a closer look of their products). 

    Are QR Codes dead?  For CPG marketers, maybe there is newer technology to utilize, but in the healthcare world, QR Codes can really make an impact.  We live in a world where everyone has a smartphone.  QR Codes make it possible to store important information online, and there are companies like Myinfo911 and scanmedQR.com who are producing cards or bracelets with the QR code on them - allowing the consumer the power to choose what information is stored within the code.  The target consumer is those who could possibly have an emergency, and are able to give their friends and family a product embedded with the code.  I just saw another company in France doing the exact same thing with stickers. (Check out scanmedQR’s Pinterest for a closer look of their products). 

  5. A very interesting partnership I found on Springwise today with a New York hotel, and a local….plastic surgeon?  Correct!  This is a partnership that actually makes sense, because the high-end targeted consumer would look at this and say “YES!  Sign me up for that!”  This idea is not new, and there are destination hotels that definitely cater to this segment, but it’s still one that doesn’t always pop to the forefront of our minds. 

    A very interesting partnership I found on Springwise today with a New York hotel, and a local….plastic surgeon?  Correct!  This is a partnership that actually makes sense, because the high-end targeted consumer would look at this and say “YES!  Sign me up for that!”  This idea is not new, and there are destination hotels that definitely cater to this segment, but it’s still one that doesn’t always pop to the forefront of our minds. 

  6. The WSJ interviewed Dr. Eric Topol (Director of the Scripps Translational Science Institute) to discuss his book “The Creative Destruction of Medicine.”  How will the digitization of medical records change the healthcare industry?  This has been a question on everyone’s mind - especially HOW is this going to happen?  Dr. Topol talks about how mobile phones will change this landscape -  “You can get an add-on to a smartphone which does eye refraction and then texts [the prescription] to get your glasses made. If you’re an optometrist, you might be worried about that. Or you can get your skin lesion scanned and get a text back quickly that there’s nothing to worry about. If you’re a dermatologist, that’s a big part of your practice. You will be able to take a DNA sequence on a USB port and pop it into your smartphone and get data out of it. It just goes on and on.”

    The WSJ interviewed Dr. Eric Topol (Director of the Scripps Translational Science Institute) to discuss his book “The Creative Destruction of Medicine.”  How will the digitization of medical records change the healthcare industry?  This has been a question on everyone’s mind - especially HOW is this going to happen?  Dr. Topol talks about how mobile phones will change this landscape -  “You can get an add-on to a smartphone which does eye refraction and then texts [the prescription] to get your glasses made. If you’re an optometrist, you might be worried about that. Or you can get your skin lesion scanned and get a text back quickly that there’s nothing to worry about. If you’re a dermatologist, that’s a big part of your practice. You will be able to take a DNA sequence on a USB port and pop it into your smartphone and get data out of it. It just goes on and on.”

  7. Studies in Anatomy of the Nervous System and Connective Tissue (1875-76) by Axel Key and Gustaf Retzius (From book Hidden Treasure: The National Library of Medicine, buy here)

    Studies in Anatomy of the Nervous System and Connective Tissue (1875-76) by Axel Key and Gustaf Retzius (From book Hidden Treasure: The National Library of Medicine, buy here)

  8. 
I was reading through Popular Science recently, and saw an article talking about the concept of a mouse as your “medical avatar.”  It doesn’t exist quite yet, but researchers are working towards the concept of personalized “mouse models” that will serve as the testing ground for doctors to properly diagnose patients.  Australian teams have been testing mouse avatars to help aid pancreatic cancer therapy.  “The ideal situation is to get the study going very early so that by the time the patient’s cancer has become resistant to standard treatment, you have new targets on hand,” says oncologist Manuel Hidalgo of the Spanish National Cancer Research Centre in Madrid.
The term “medical avatar” was used in a TedTalk this year from Virgil Wong, where he discusses a breakthrough application using electronic health information to create tracking systems to improve one’s health over time.  His medical avatar concept was showcased at the 2011 Greystone Conference (sounds eerily like Graystone Industries…all you geeks out there know what I’m talking about).
As our medical data is moving towards becoming electronisized, new approaches to technology and medicine will develop.  It is definitely exciting to see what will happen in the next few years in regards to a “virtual patient”, and overall better patient care. 

    I was reading through Popular Science recently, and saw an article talking about the concept of a mouse as your “medical avatar.”  It doesn’t exist quite yet, but researchers are working towards the concept of personalized “mouse models” that will serve as the testing ground for doctors to properly diagnose patients.  Australian teams have been testing mouse avatars to help aid pancreatic cancer therapy.  “The ideal situation is to get the study going very early so that by the time the patient’s cancer has become resistant to standard treatment, you have new targets on hand,” says oncologist Manuel Hidalgo of the Spanish National Cancer Research Centre in Madrid.

    The term “medical avatar” was used in a TedTalk this year from Virgil Wong, where he discusses a breakthrough application using electronic health information to create tracking systems to improve one’s health over time.  His medical avatar concept was showcased at the 2011 Greystone Conference (sounds eerily like Graystone Industries…all you geeks out there know what I’m talking about).

    As our medical data is moving towards becoming electronisized, new approaches to technology and medicine will develop.  It is definitely exciting to see what will happen in the next few years in regards to a “virtual patient”, and overall better patient care. 

  9. Product Fitness 80 at London’s Design Museum showcases a selection of redesigned Muji products that make us think twice about the basic concepts of package design.  Muji showcases products that reduce waste and energy consumption by an impressive 20%, in addition to addressing the issue of thoughtful package design.
I think we can learn a lot from this design-based concept especially in the healthcare industry.  Why are all pills packaged in the same way?  Does anyone read those little pieces of folded paper with 1 point font?  Is there a way to reduce packaging materials - thus reducing overall costs?  This is from a consumer perspective, but what about the medical packaging that goes into medical supplies for doctors?  At MSU’s School of Packaging, they are addressing just this.  Laura Bix, an associate professor at MSU says "Packaging design may address some of the most critical issues in healthcare".  Having a better understanding and awareness of who the user is to your product, will create better design, and we have still yet to see this within the healthcare industry.
If you are interested in this concept of good design + healthcare, there was a recent event in Boston called the "Healthcare Experience Design Conference" - and they explore this concept to a greater degree.  Definitely worth the read!

    Product Fitness 80 at London’s Design Museum showcases a selection of redesigned Muji products that make us think twice about the basic concepts of package design.  Muji showcases products that reduce waste and energy consumption by an impressive 20%, in addition to addressing the issue of thoughtful package design.

    I think we can learn a lot from this design-based concept especially in the healthcare industry.  Why are all pills packaged in the same way?  Does anyone read those little pieces of folded paper with 1 point font?  Is there a way to reduce packaging materials - thus reducing overall costs?  This is from a consumer perspective, but what about the medical packaging that goes into medical supplies for doctors?  At MSU’s School of Packaging, they are addressing just this.  Laura Bix, an associate professor at MSU says "Packaging design may address some of the most critical issues in healthcare".  Having a better understanding and awareness of who the user is to your product, will create better design, and we have still yet to see this within the healthcare industry.

    If you are interested in this concept of good design + healthcare, there was a recent event in Boston called the "Healthcare Experience Design Conference" - and they explore this concept to a greater degree.  Definitely worth the read!

  10. Some very cool ads by TBWA - in an attempt to get travelers to buy health insurance on their trips! #wordplay #coolads

    Some very cool ads by TBWA - in an attempt to get travelers to buy health insurance on their trips! #wordplay #coolads